Marrakech is a shopper’s dream with infinite, unique shops and trendy boutiques selling local and authentic goods. Head to the medina for handicrafts or shop the hip Gueliz district for luxury brands. This city has it all.
Along with many fascinating historical sights, Marrakech offers a dynamic shopping culture that ties together the city’s past with the present. After your Sahara Desert tour, you’ll be ready for a shopping adventure.
Start in the medina where traditional meets modern. From here, venture onto the chic and trendy Gueliz District for native and international brands. Then head over to the artistic and hip industrial district of Sidi Ghanem where you are bound to find an authentic souvenir for someone you love or for yourself. Get ready for unique shopping experiences you won’t find anywhere else.
The Marrakech medina is steeped in the magic of the city’s rich history and loaded with authentic handmade goods. Shopping around the souks is a great way to tap into the culture of Morocco. You will find everything you can imagine here from traditional to exotic and contemporary items.
Many shops sell home décor, accessories, clothing, textiles, and traditional Moroccan babouche (leather slippers). With so many souks to wander through, here are a few recommendations where you can find original souvenirs you likely won’t find anywhere else!
Israeli-Moroccan designer Artsi Ifrach creates avant-garde couture that you literally won’t find anywhere else. Ifrach’s natural-born talent for clothing design shines through in his extraordinarily bizarre and imaginative designs that pay homage to Moroccan culture and craft.
Working with vintage fabrics from all over the world, each piece carries its own cultural history that is weaved into the present. Handmade, wearable art that will inspire you and those around you.
Max and Jan
Design duo Max Scharl and Jan Pauwels have created a vast collection of stylish clothing and home accessories. Shop here to channel your inner Marrakech hipster. This bright, airy, and cheerful space is filled with chic items inspired by the Moroccan culture. You can browse three floors of their vast collection all made and designed in Morocco.
The woman’s striped dark indigo djellaba (long, loose-fitting robe) is perfect for a day spent working in the studio or lounging with friends. You also likely find a cool hat or unique pair of shades to shield you from the sun when you go on quad biking adventures.
The owners recently opened a restaurant on the roof terrace that specializes in soul food so you can shop up an appetite then feast on delicious, organic Moroccan food.
A bohemian marketplace that showcases the work of young Moroccan designers. You can find contemporary crafted goods like hand-embroidered decor, colorful leather bags, and artsy baskets decorated with unique symbols or embellished with pom-poms. All items are sold at a fixed price, but it’s worth it to pay a little extra to support the arts and add an exclusive piece to your personal collection.
This upscale fashion boutique is run by a sister and brother design team, Isabelle Duchet-Annez, and Yann Dobry. Luxury in Morocco starts here with elegant garments and accessories inspired by Asian and Oriental cultures. Their sophisticated collection of hand-embroidered and beaded designs will make you feel like royalty.
Cool and modern Zwin Zwin stands apart from the other concept stores in Marrakech creating its own vibe that is stylish without being snobbish. Handmade bags from leather and upcycled materials, refreshing, floral waters like rose and orange blossom, contemporary pottery, and other delightful home accessories. Located near the café of the same name, this trendy boutique is reasonably priced with excellent quality goods.
Gueliz (New Town)
Shopping around here feels like it could be a street anywhere in Europe. This ultra-chic district near the famous Jardin Majorelle has become a popular area for shoppers seeking modern, independent Moroccan designers and well-known European brands.
33 Rue Majorelle
This lifestyle boutique hosts a clean, cool interior with two floors of neatly organized items for the home. Blending classic with contemporary, this store showcases the work of native Moroccan designers and foreigners who have since relocated to Marrakech to live and create work that is a direct influence of Moroccan culture. The diverse collection is always changing keeping up with the latest trends and giving new designers an opportunity to be seen. Need to keep up your shopping energy? Head next door to Kaowa Café for a fresh juice reboot.
Sister store to Akbar, Moor’s color palette is neutral-tones with a splash of cobalt blue. Designs are classic Morocco with a contemporary edge. Decorative pillows with geometric and floral patterns perfect to spice up any room.
French designer Laetitia Trouillet creates colorful, playful, and hip handbags made from leather, suede, and hand-woven blankets. Her designs draw attention without going overboard. You can choose from a collection of handbags, mini-bags, clutches, and totes. The decorative Socco Carpet bags are clearly influenced by Moroccan designs. Popular favorites are the terry fringed beach totes in ‘’banana’’ and the mini hippy habibi suede bags with tassels and fringe.
Love a good pair of loafers? Welcome to loafer heaven filled with gorgeous leather shoes available in every color of the rainbow. Step out wearing a pair of stylish, snakeskin loafers or float around the souks in soft, leather moccasins. Styles are available for the entire family so you can return home in style.
This industrial area, located on the outskirts of Marrakech, has transformed over the past few years into a hip district where you will find the ateliers and showrooms of many of Morocco’s young, contemporary artists and designers. If you’re lucky enough, you can get a peek behind the scenes of their process and likely exchange stories over a glass of Moroccan mint tea.
Belgian born, Marrekech based Laurence Leenaert creates one-of-a-kind interior décor and accessories. Her ceramics are colorful, functional, and modern. Textiles with shapes and symbols that conjure a minimalist twist. Her abstract mirrors are works of art and her white, wrought iron chairs will liven up any space. Her most unique pieces are framed, tactile paintings made of the material. You can visit her atelier/showroom during open hours or by appointment.
Designer Isabelle Topolina’s collection is bursting with vibrant colors and kaleidoscopic patterns. Garments are made of silk and cotton available for both women and men. Fun, comfortable, and stylish clothing with a Moroccan-hippie fusion. You must get yourself a pair of her psychedelic, leather loafers complete with tassels and top off your outfit with a trippy turban. All of her pieces are designed and made in Morocco.
Marrakech is definitely a shopper’s paradise that takes you through historical souks and invites you to experience modern Morocco all in one sweep.